25 October 2019 04:32
A former Counter-Strike: Global Offensive pro player, Shroud is (or was) one of the biggest names on Twitch. He built a huge fanbase, including more than 7 million followers on that platform and 5.5 million YouTube subscribers, by showcasing his outstanding skill in PlayerUnknown's Battlegrounds, Call of Duty Black Ops 4's battle royale mode Blackout, Rainbow Six Siege and Apex Legends. Between July and September, fans watched the streamer on Twitch for 18 million hours, according to StreamElements. Shroud's first stream on Mixer will start at 8PM ET Thursday. "Whether it was Counter-Strike, Apex Legends, PUBG or all the games in between, livestreaming has allowed me to make a career doing what I love," Shroud said in a statement.
"Streaming is my passion and I owe my success to my fans who have helped me get to where I am now. Mixer provides the flexibility to center my attention around them. I am excited to join the Mixer community, as well as continue to build relationships with both players and fans." Mixer's deals for Ninja and now Shroud underscore a landgrab for exclusivity in the livestreaming ecosystem, similar to what's taking place in the other streaming landscape between the likes of Netflix, Disney+, Hulu and Apple TV+. Back in August, for instance, Twitch snapped up Fortnite streamer Nicholas "Nick Eh 30" Amyoony, who made his name on YouTube. The strategy might be starting to pay off for Mixer.
Grzesiek announced the move by tweeting out a short video on Thursday morning along with the caption, "same shroud. new home." This move comes just two months after Fortnite streamer Tyler "Ninja" Blevins, another of Twitch's most popular personalities, made the move to Mixer. Since he began streaming exclusively on Mixer, Blevins' broadcasts have gone from averaging around 37,000 viewers to averaging around 14,000 according to Twitchtracker.com. According to Twitchtracker, Grzesiek currently has the third highest subscriber count among individual streamers on Twitch. However, as part of the move, Mixer is offering viewers a free month-long subscription to Grzesiek's channel as long as they have a Mixer account. According to a press release, Mixer will be Grzesiek's exclusive streaming home for games and other videos. Grzesiek first gain notoriety as a Counter-Strike streamer before joining Cloud9 to play the game professionally. After a short pro career, Grzesiek moved to streaming full time, where he became one Twitch's most popular streamers, with an emphasis on battle royale games like PlayerUnknown's Battlegrounds and Apex Legends, as well as other multiplayer shooters. According to his Mixer channel, which went live shortly after the announcement, Grzesiek's first stream on the platform should come sometime around 8 p.m. ET on Thursday, Oct. 24. Update: This story has been updated to include addition information from Grzesiek's press release. Michael "Shroud" Grzsesiek is one of Twitch's biggest superstars. As of today, however, he's no longer on Twitch: He's a Mixer man. Same shroud. New home. pic.twitter.com/AHaajkjeesOctober 24, 2019 Grzesiek hasn't said anything more about the move at this point, but it's another major pickup for Microsoft's rapidly-expanding streaming platform. Ninja, who moved from Twitch to Mixer in August, is a more mainstream streaming star—I don't think Shroud has ever appeared on Ellen or hosted his own New Year's Eve show—but Shroud, a former CS:GO pro who streams a variety of games including Rainbow Six Siege, Apex Legends, and Minecraft—claimed nearly 6.5 million followers on Twitch, making him the second-biggest streamer on the platform, according to a recent Business Insider report, ahead of all but Turner "Tfue" Tenney. His Mixer channel already has over 25,000 followers (and will certainly be higher by the time you read this—it was a little over 17,000 just 15 minutes ago), and a countdown currently ticking away indicates he'll make his first appearance on the platform in a little over six hours. We'll hopefully learn more about the transition, and his plans going forward, when it happen. And just as it did with Ninja, Twitch reacted to the move promptly: Shroud's Twitch account has already lost its "verified" checkmark.