08 November 2019 20:33
To her nearly 700,000 followers on Instagram, Clemmie Hooper came across as a bubbly mother of four with an idyllic jetset life and a close-knit group of friends. The 34-year-old midwife-turned-'mumfluencer' used her Mother of Daughters account to share envy-inducing images of sun-drenched holidays and scenes of wholesome family life in her perfect Ramsgate home, interspersed with intimate confessions about marriage and motherhood. However, she has now revealed a darker side to the seeming perfection as she admitted she has been living a parallel life as an abusive troll, anonymously attacking other bloggers - and reportedly even her own husband. Her confession came after rumours began circulating that she was behind a caustic account called Aliceinwanderlust on the gossip forum Tattle.life. In recent months, the account had launched a series of withering broadsides at prominent mummybloggers.
In one, it branded Bethie Hungerford, known on Instagram as Hungermama, as "desperate" to be part of another group of influencers, adding "[she] uses them for her podcast [and] documents every social event with them".