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28 July 2020 10:40

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Amazon Fresh Starts Offering Free And Fast Grocery Delivery For Prime Members

(Pocket-lint) - Amazon has made its grocery delivery service free for all Prime members in London, with an eye on finally rolling out the service across the rest of the UK by the end of 2020. Previously £3.99 per month and limited to Greater London and a smattering of additional regions in the south east of England, Amazon Fresh offers food and other groceries for delivery in two-hour windows. Free delivery is available on all orders over £40 in value and you must be a Prime member to qualify. "Prime members love the convenience of grocery delivery at home, which is why we've made Amazon Fresh a free benefit of Prime," said Amazon Fresh UK's manager, Russell Jones. Major supermarket chains in the UK also offer online deliveries - including Tesco, Sainsburys and Asda - but they often charge for delivery or offer a subscription service if you expect to order several times a month.

Amazon is stepping up its drive to grab a larger slice of the UK grocery market by pressing ahead with the rollout of its Fresh service and offering members of its Prime scheme free delivery. From today, Prime members in around 300 postcodes across Greater London and the South East (including London, Surrey, Hampshire, Hertfordshire and Bedfordshire) will benefit from free delivery in two-hour windows on orders over £40. Both the free and faster delivery options for Amazon Fresh will be rolled to the online giant's estimated 15 million Prime members across the UK before the end of the year. Amazon Fresh offers shoppers tens of thousands of items from major food & drink brands and retailers including Booths and Whole Foods Market. "Grocery delivery is one of the fastest-growing businesses at Amazon and we think this will be one of the most-loved Prime benefits in the UK," said Russell Jones, manager of Amazon Fresh UK.

Hyman said it's these players who have most to worry about when it comes to Amazon's latest move: "If you think about the demographic of Prime, these members are relatively better-off… It's one thing fighting Amazon off when you have an established business, but fighting them off when you've got something completely new in the case of M&S and relatively new in the case of Waitrose flying solo will be more challenging. Amazon is making deliveries of groceries free to Prime members in 300 postcodes in London and the south -east as it ramps up the pressure on the £119 billion grocery market. Customers subscribing to Amazon Prime will be able to order groceries through Amazon Fresh with free delivery on orders over £40 from today. Prime customers in more than 40 postcodes across the London and Surrey covering including areas such as Woking and Guildford, will be able to order same-day grocery delivery. Amazon said it plans to expand the service to more customers by the end of 2020.

AmazonFresh offers Amazon Prime members and members of their Amazon Household, same-day or next-day delivery for grocery orders with a minimum order value of £40 to eligible postcodes. As well as free delivery in two-hour windows, Prime members in the postcodes can now choose delivery in a one-hour window on all orders over £40 for a delivery fee of £3.99 Prime members using Amazon Fresh in London and Surrey can choose from a selection of more than 180,000 Amazon items including fresh grocery and local products supplied by Booths and Whole Foods, as well brands including Pepsi, Danone and Warburtons. Russell Jones, country manager at Amazon Fresh UK, said sales have been "particularly strong" following the lockdown, but stressed that the latest move had been in the pipeline long before coronavirus hit the UK. Grocery delivery is one of the fastest growing businesses at Amazon and we think this will be one of the most-loved Prime benefits in the UK. We will keep improving the grocery shopping experience so by the end of the year, millions of Prime members across the UK will have access to fast, free delivery of groceries." Amazon has launched free grocery deliveries for its Prime members in a move that could land a major blow to its supermarket rivals.

The US etail titan has started offering free home deliveries on all Amazon Fresh orders over £40 for customers who agree to receive their groceries within a two-hour window. Amazon will give free grocery delivery to Amazon Prime subscribers on orders over £40. Amazon (AMZN) is to offer free grocery delivery to UK customers through its Amazon Fresh service. Amazon Prime subscribers will be able to order groceries through Amazon Fresh, with free delivery on orders over £40 ($51), from Tuesday. The service will be available to customers in around 300 postcodes, covering London and the South East of England.

Amazon also said it will speed up delivery times to make same-day delivery available to grocery customers in more than 40 postcodes across the south-east. The Amazon Fresh service offers tens of thousands of grocery items supplied by Whole Foods (WFM) and high-end UK supermarket chain Booths, as well as a many brand suppliers such as Pepsi (PEP), Danone (BN.PA), Warburtons and Britvic (BVIC.L). The move poses a challenge to UK supermarkets as online grocery sales surged during the coronavirus lockdown, as more shoppers wanted food to be delivered to their doors. Amazon is looking to cash in on the record growth in supermarket sales during lockdown as the market expanded at its fastest rate since records began. Online grocery sales surged by 92% in the last month, as Amazon looks to rapidly expand its grocery delivery business across the UK. Russell Jones, country manager at Amazon Fresh UK, said sales have been "particularly strong" following the lockdown, but stressed that the latest move had been in the works long before coronavirus hit the UK. Jones said: "Prime members love the convenience of grocery delivery at home, which is why we've made Amazon Fresh a free benefit of Prime. "Grocery delivery is one of the fastest growing businesses at Amazon and we think this will be one of the most-loved Prime benefits in the UK. "We will keep improving the grocery shopping experience so by the end of the year, millions of Prime members across the UK will have access to fast, free delivery of groceries."