03 January 2020 08:42
A short film narrated by the Duke of Cambridge will be played at the start of FA Cup matches in a "historic first" encouraging football fans to look after their mental health. Kick-off for 32 third round matches will be delayed for 60 seconds to encourage fans to "Take A Minute" to consider their well-being. The film, which features England stars including Jesse Lingard, Harry Maguire and Jordan Pickford, will be played in stadiums and broadcast to millions watching the games on TV. It has been released as a collaboration between Public Health England's (PHE) Every Mind Matters and the Football Association and Heads Together's Heads Up campaign. William, who is president of the FA, says in the film: "In life, as in football, we all go through highs and lows.
The Duke of Cambridge speaks about the ups and downs of both football and life in the film (Rui Vieira/PA) "Every Mind Matters and Heads Up will show you the simple steps you can take to look after your mental health – helping to boost your mood, improve your sleep and feel ready for life's ups and downs." England's match against Italy at Wembley Stadium on Friday March 27 is believed to be the first England international fixture to spotlight mental health. The duke said: "Over the course of the next five months, Heads Up will use one of the most powerful, unifying forces in our society – football – to spread the message that we all have mental health, just as we all have physical health. "Our ambition is to start the largest ever conversation on mental health and to ensure there is a lasting mental health legacy for the game in this country. "I hope Heads Up can help us all take another big step forward in shattering the stigma that surrounds mental health." England manager Gareth Southgate said: "I know what an important role football can play in driving positive change in society so we're proud that our fixture against Italy at Wembley Stadium on Friday March 27 will be dedicated to the Heads Up campaign. "Hopefully this will provide another platform to generate open and honest conversation about mental health and well-being." The campaign is supported by a raft of footballing associations including the UK's four national governing bodies.
"This film is a great way to encourage us all to stop and take a minute to reflect on our mental health, helping to generate conversation and normalise mental health and give people more opportunity to speak up if they are struggling." How Verizon Media and our partners bring you better ad experiences To give you a better overall experience, we want to provide relevant ads that are more useful to you. For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you. We also use this information to show you ads for similar films you may like in the future. Like Verizon Media, our partners may also show you ads that they think match your interests. Learn more about how Verizon Media collects and uses data and how our partners collect and use data. Verizon Media and our partners need your consent to access your device and use your data (including location) to understand your interests, and provide and measure personalised ads. Verizon Media will also provide you with personalised ads on partner products. Select 'OK' to continue and allow Verizon Media and our partners to use your data, or select 'Manage options' to view your choices. A short film narrated by the Duke of Cambridge will be played at FA Cup matches to encourage football fans to look after their mental health. The film will be played in stadiums just before kick-off at every FA Cup third round match this weekend. Kick-off for all 32 fixtures will be delayed for 60 seconds to prompt fans to consider their well-being. The film features England stars including Jesse Lingard, Harry Maguire and Jordan Pickford. The film is a collaboration between Public Health England's (PHE) Every Mind Matters and the Football Association and Heads Together's Heads Up campaign. Prince William, who is president of the FA, says in the film: "In life, as in football, we all go through highs and lows. "Every Mind Matters and Heads Up will show you the simple steps you can take to look after your mental health - helping to boost your mood, improve your sleep and feel ready for life's ups and downs." The duke said the Heads Up campaign aims to use football "to spread to message that we all have mental health, just as we all have physical health". Duncan Selbie, chief executive of PHE, said the new film was "a fantastic opportunity to bring the football community together" for a conversation about mental health. The Heads Together initiative was launched in 2016 by the Duke and Duchess of Cambridge and the Duke of Sussex, with the aim to end the stigma around mental health.