21 August 2020 12:50
Netflix has issued an apology following backlash against a poster for upcoming French film Cuties deemed inappropriate for "sexualising girls". The streaming giant has garnered criticism ahead of the release of the film, which tells the story of Amy, an 11-year-old caught between the traditional values of her Senegalese Muslim upbringing and internet culture which sexualises young girls once she joins a dance group called 'the cuties'. A petition campaigning to remove the film received over 30,000 signatures. The description of the petition reads, "This movie/show is disgusting as it sexualizes an ELEVEN year old for the viewing pleasure of pedophiles and also negatively influences our children! "There is no need for this kind of content in that age group, especially when sex trafficking and pedophilia are so rampant!
There is no excuse, this is dangerous content!" The film came under attack on Twitter with the posting of the film's original logline, which read: "Amy, 11, becomes fascinated with a twerking dance crew. The description has since been changed to: "Eleven-year-old Amy starts to revel against her conservative family's traditions when she becomes fascinated with a free-spirited dance crew." Regarding the changes, Netflix said in an apology to Deadline, "We're deeply sorry for the inappropriate artwork that we used for Cuties. It was not OK, nor was it representative of this French film which premiered at Sundance. We've now updated the pictures and description." Advertisement Discussing the film's intentions with CineEuropa, writer-director Maïmouna Doucouré, who based much of the film on her own experience, said: "…this isn't a health & safety ad. This is most of all an uncompromising portrait of an 11-year-old girl plunged in a world that imposes a series of dictates on her.
"It was very important not to judge these girls, but most of all to understand them, to listen to them, to give them a voice, to take into account the complexity of what they're living through in society, and all of that in parallel with their childhood which is always there, their imaginary, their innocence." NETFLIX'S Cuties hasn't even been released yet, but is already causing controversy. The film has been slammed for "sexualising" young girls. The best series on Netflix The best movies on Netflix 2 Cuties is a Netflix film that is causing controversy Credit: Netflix What is Cuties about? Cuties tells the story of an 11-year-old girl who joins a "twerking dance squad". Netflix has altered the film's synopsis, which angered viewers as the original logline on Twitter read: "Amy, 11, becomes fascinated with a twerking dance crew. Hoping to join them, she starts to explore her femininity, defying her family's traditions." It now reads: "Eleven-year-old Amy starts to revel against her conservative family's traditions when she becomes fascinated with a free-spirited dance crew." In a statement, Netflix said: "This was not an accurate representation of the film so the image and description has been updated." 2 Netflix has been heavily criticised for showing new French film 'Cuties'this poster Credit: Jam Press Why is Cuties so controversial? The French film has been blasted for "sexualising girls" and a petition to have it prevented from dropping Netflix fetched 20,000 signatures in one day. The movie which premiered at the World Cinema Dramatic Competition section of the Sundance Film Festival this year, pulls internet culture into the spotlight and focuses on the hyper-sexualisation of girls. In the American promotional poster for the Netflix release, Amy and her "Cuties" are seen wearing incredibly short and tight shorts and crop tops and posing in mature positions that have been deemed sexual. In comparison, the French poster shows the four lead girls laughing and dancing as they hold shopping bags. The girls are wearing bras over their clothes, but the vibe feels more playful. more on netflix SPEED FREAK New world record web speed would let you download all of Netflix in SECONDS SEXY ROYAL The Crown fans are 'sexually confused' by Gillian Anderson as Margaret Thatcher BIRD WATCH Netflix's The Umbrella Academy reveals every Sparrow Academy clue in season 2 'NOT OK' Netflix apologises after thousands call for Cuties film ban for sexualising kids REIGNING ON When is The Crown season 4 released on Netflix? Plus cast and plot When is Cuties released? The movie premiered at the World Cinema Dramatic Competition section of the Sundance Film Festival in January 2020. The film is due to drop on Netflix on September 9, 2020. It will be available from 8am on that day.