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23 June 2020 08:40

Fred Sirieix Channel 4 First Dates

rainforest alliance

FREE now and never miss the top politics stories again. SUBSCRIBE Invalid email Sign up fornow and never miss the top politics stories again. We will use your email address only for sending you newsletters. Please see our Privacy Notice for details of your data protection rights. Fairtrade boss, Michael Gidney, said Nestle's decision to cut the chocolate brand's 10-year partnership with the charity is "profoundly disappointing".

KitKat’s decision to cut ties with Fairtrade 'profoundly disappointing’, says charity boss

The multinational food and drink corporation announced that it will now source its cocoa to make KitKat bars from farms on Rainforest Alliance terms instead of those working with the Fairtrade Foundation. Trending Nestle already work with Rainforest Alliance certified farmers for some of their other brands such as Aero and Yorkie. They declared that the new partnership for KitKat will start in October 2020. Speaking to PA news, Mr Gidney revealed that the non profit organisation's cocoa farmers in the Ivory Coast were "devastated" by the announcement. He said: "It would never be good news but to face this when the country is looking at one of the worst health crises imaginable makes things particularly difficult. KitKat has split from Fairtrade despite being warned that move will harm thousands of farmers Fairtrade boss said Nestle's decision is "profoundly disappointing" "Nestle's relationship with farmers in Ivory Coast has been able to make a huge difference to village communities, helping them to receive electricity and water pumps. "The decision is a huge blow." The Fairtrade Foundation is a UK based charity that works to support disadvantaged producers in developing countries. They promote and license the Fairtrade Mark, which is a guarantee that farmers get a set minimum price, among other international standards. READ MORE: Nestle discontinues Milkybar chocolate bar product after bad sales Nestle already work with Rainforest Alliance certified farmers for some of their other brands Nestle declared that the new partnership for KitKat will start in October 2020 Simon Billington said Nestle is mindful that "the move will have an impact on some farmers" Nestle further announced that they will also invest in a series of initiatives to support farmers and communities. This will reportedly include a £1 million investment to improve incomes and then a further £500,000 on community projects. Mr Billington continued: "Our expanded partnership with Rainforest Alliance underlines our commitment to sustainable cocoa sourcing throughout our global supply chain. "Our successful partnership with Fairtrade is ending as we harmonise our certification for sustainable sourcing internationally. "The Rainforest Alliance has significant experience working with cocoa farmers in understanding and implementing robust sustainability criteria that drives positive change, and we look forward to deepening our collaboration in the coming years." Alex Morgan, chief markets officer at the Rainforest Alliance, explained how the non-governmental organisation is "delighted" about the new partnership. He said: "We're delighted Nestle is strengthening its position in the cocoa sector and unifying its responsible cocoa sourcing commitment across all of its portfolios. The Fairtrade Foundation works to support disadvantaged producers in developing countries