11 February 2020 04:44
LONDON (ICIS)--INEOS has extended its relationship with Mercedes to become a Principal Partner for the Mercedes-AMG Petronas Formula 1 team. The partnership was launched in London on Monday with the unveiling of the F1 team's new racing livery. INEOS joined forces with the Mercedes-AMG Petronas F1 team in December 2019 in a collaborative project to help develop the INEOS Americas Cup sailing challenge (INEOS Team UK Sailing) and Team INEOS cycling performance. Mercedes F1 engineers have been working on the British Americas Cup yacht in southern England. The collaboration in engineering, materials, design and procurement is seen as mutually beneficial as boundaries in each of the sports are pushed further.
The three teams are working through Mercedes-Benz Applied Science (MBAS). Technical projects between MBAS and INEOS TEAM UK involve supporting the development of the British Americas Cup challenge race boat from simulation, machine learning and data analytics to procurement, quality control and reliability management, the companies said "Our partnership will be defined by tackling great challenges together – on the race track, on water and on the stages of the Grand Tours – and we will be aiming to raise the bar in each of them," said Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas. "What unites us is the ambition, and the competitiveness," he said at the launch event in London. "We share a passion for competitive sports." "The partnership indicates our wish to continue our successful journey in Formula 1." The Mercedes-AMG Petronas Formula One Team has won a record six consecutive Drivers' and Constructors' Championships, but Mercedes has yet to commit to the 2021 racing season. "It's a proud moment for INEOS to become Principal Partner to the world's best Formula One team – and by extension to one of the world's most prestigious brands, Mercedes-Benz", said INEOS chairman Jim Ratcliffe. "The Mercedes team is a leader in global sport and have consistently shown that they are at the forefront of technological innovation and human performance. Their grit and determination to redefine what is possible makes them a natural fit for INEOS," he added. Image: Mercedes-AMG Petronas Formula One Team Announces Principal Partnership with INEOS. Source INEOS/Mercedes-AMG Petronas