14 November 2019 14:37
Forget Mariah Carey screaming out All I Want For Christmas on 1st November, or Heart Radio launching its Christmas-only station, we all know the official start of Christmas is when John Lewis drops its festive advert. The fire-breathing creature struggles to control his skills, accidentally melting snowmen and ice rinks and setting fire to the village Christmas tree during uncontrollable bouts of excitement. Of course, he's cute – stifling bursts of flames like a child who sneezes in assembly, and who wouldn't be moved at his huge guilty eyes as his friend Ava (played by 10-year-old Ruby Dailly), overcome with sadness, helplessly looks on? But despite the feel-good finale, it's no Monty the Penguin, The Man on the Moon or The Bear and the Hare. Even Bastille frontman Dan Smith's cover of REO Speedwagon's Can't Fight This Feeling isn't enough to save it from the festive advert slump John Lewis has fallen into.
Let's face it, the retailer peaked with Monty, and it's struggled to recreate that buzz with Moz the Monster and the bizarre ode to Sir Elton John (The Boy and the Piano) last year. THE John Lewis Christmas advert is finally here, and the nation is already falling in love with Excitable Edgar. We've rounded up every John Lewis Christmas ad from best to worst according to how fans reacted to them at the time. 14 This was the first John Lewis Christmas advert John Lewis 2007 Christmas ad shows random items creating a moving shadow In its first Christmas advert, John Lewis showed how people placed products together to create shadows that look like a woman walking her dog through the snow and having a drink at a party. John Lewis 2009 Christmas ad shows children opening presents meant for adults This was the first year John Lewis used an acoustic cover of a popular song - Guns N Roses's Sweet Child Of Mine - as the song for their commercial.
It's a sweet advert which shows children opening adult presents such as an e-reader and large slippers, and says at the end: "Remember how Christmas used to feel? 14 This advert shows how people go to great lengths to keep presents a surprise such as sneaking a rocking horse upstairs while children watch TV But it's probably the only thing you remember about this advert, which was about the lengths that people go to to surprise their friends and relatives on Christmas Day. 14 The Long Wait was one of the first big John Lewis Christmas adverts and had the nation in tears Little boy has a surprising long wait in the 2011 John Lewis Christmas ad This was the first year John Lewis used its advert to tell a whole story, and it made the nation weep. It told the story of a little boy impatiently waiting for Christmas and all because he wants to give a heartfelt gift to his two sleepy parents on Christmas morning. 14 The Bear And The Hare was a charming animated tale for the John Lewis Christmas ad Lily Allen sings 'Somewhere Only We Know' by Keane for 2013 John Lewis Christmas ad This was the charming animated tale which tells the story of a bear who has never seen Christmas so his animal friends buy him an alarm clock so he can wake up from hibernation just for the day. People went wild for the story at the time and a lot of people on Twitter call it the best John Lewis ad the department store has ever made. 14 Monty the Penguin is one of the John Lewis adverts that people love the best Monty the Penguin is the star of the 2014 John Lewis Christmas advert This was the heartwrenching advert about a little boy and his friend Monty The Penguin who wants to find love at Christmas. He's revealed to be the boy's stuffed toy - and under the Christmas tree is a girl penguin toy for Monty to fall in love with. If people don't say The Bear And The Hare is their favourite, they often choose 2014's advert as the John Lewis ad they like the best. 'Man on the Moon' for the 2015 John Lewis Christmas advert, with Aurora singing 'Half the World Away' by Oasis This advert really tugged on people's heartstrings, as it told the story of a little girl who spots a lonely old man living on the moon through her telescope. It's one of John Lewis's most sentimental and emotional Christmas adverts and definitely had people crying across the nation. 14 Buster The Boxer was 2016's John Lewis advert which was about a trampolining dog Buster the bouncing Boxer is star of John Lewis Christmas advert 2016 Fans loved it, but some people were left a bit disappointed as they didn't feel like it packed as much of an emotional punch as in previous years. 14 Moz The Monster was the star of last year's John Lewis advert John Lewis 2017 Christmas advert follows a seven-year-old boy scared of a monster snoozing under his bed — but eventually bond and become friends over a fart People weren't as fond of Moz as they were of Buster or Monty, but they still found the advert cute. John Lewis Christmas advert 2018 - Watch new ad with Elton John singing Your Song in full 14 The 2019 John Lewis ad - the first joint-effort with its sister retailer Waitrose - follows young girl Ava and her friendship with cute young dragon Credit: refer to caption. The 2019 advert is a heart-warming tale of a dragon called Excitable Edgar set in a far-away mythical land. The ad - the first joint-effort with its sister retailer Waitrose - follows young girl Ava and her friendship with cute young dragon as his accidental fire-breathing nearly ruins Christmas. Edgar loves Christmas but every time he gets excited he uncontrollably breathes fire into the medieval-style village causing comical catastrophes. The two and a half minute John Lewis Christmas advert follows the pair as they join in with seasonal activities. JOHN LEWIS CHRISTMAS ADVERT Live Blog IT'S HERE!