28 March 2019 02:02
Media playback is unsupported on your device Media caption Kate Allinson (left) and Kay Featherstone: "We cook for normal people" A cookbook by the creators of the Pinch of Nom recipe blog has smashed the record for the UK's fastest-selling non-fiction book. The Pinch of Nom cookbook sold 210,506 copies in its first three days on sale. That's 45,000 more than any other non-fiction work has sold in a single week since current records began in 1998. It also means Pinch of Nom is the ninth fastest-selling book of any description - behind novels by JK Rowling, Dan Brown and EL James. Jamie Oliver previously had the best first-week sales for a cookery book with Jamie's Italy, which sold 155,000 copies before Christmas 2005.
The fastest-selling non-fiction book had been Peter Kay's The Sound of Laughter, which sold 165,000 copies in 2006, according to Nielsen BookScan data. Pinch of Nom co-creator Kay Featherstone said the success was "absolutely incredible". Featherstone started the slimming blog with partner Kate Allinson after Allinson's sister pestered them to lose weight three years ago. 'We understand how hard it can be' "We went to our local weight loss group and we came away kind of shocked that people just didn't know how to cook," Featherstone told BBC Radio 5 Live's Emma Barnett. "We'd previously had a restaurant - Kate's a classically trained chef - so we decided to just try to help people. But we never dreamed that we'd get here. It's crazy." Pinch of Nom now has 1.5 million followers on Facebook and 463,000 on Instagram. Featherstone said she thought their site and book had struck a chord because they were going through the same thing as their readers. "We cook for normal people. We're in our weight loss journey ourselves," she said. "We are in that struggle and we understand how hard it can be." Allinson has lost five stone since starting to try to lose weight and Featherstone has lost seven stone, she said. The meals in the book are billed as "healthy recipes that don't taste like diet food". Explaining the blog's name, Featherstone said: "It is just 'nom, nom, nom'. Because the food that we make is food that isn't diet food." Fastest-selling books in UK since January 1998 1. Harry Potter and the Deathly Hallows JK Rowling 1,842,063 copies sold in first week 2. Harry Potter and the Order of the Phoenix (Children's edition) JK Rowling 1,470,067 3. Harry Potter and the Half-blood Prince JK Rowling 1,451,718 4. Harry Potter and the Cursed Child JK Rowling 847,886 5. The Lost Symbol Dan Brown 550,946 6. Grey: Fifty Shades of Grey as told by Christian EL James 385,972 7. Harry Potter and the Goblet of Fire JK Rowling 256,246 8. Inferno Dan Brown 228,961 9. Pinch of Nom Kay Featherstone & Kate Allinson 210,506 10. Fantastic Beasts and Where to Find Them (Comic Relief) JK Rowling 193,645 Source: Nielsen BookScan Follow us on Facebook, on Twitter @BBCNewsEnts, or on Instagram at bbcnewsents. If you have a story suggestion email [email protected] Get the biggest What's On stories by email Subscribe Thank you for subscribing We have more newsletters Show me See our privacy notice Could not subscribe, try again later Invalid Email A cook book that features 100 slimming home-style recipes, has broken records - and it was created by two friends from Wirral. Selling 210,506 copies in its first week, Pinch of Nom broke the single week record in the non-fiction category by 45,044 books. Pinch of Nom is the UK's most popular food blog and it was created by a chef and a restaurateur from The Wirral – Kate Allinson and Kay Featherstone. The aim for the blog was simple - to teach people how to cook. However, when Kate and Kay decided to lose weight, they began sharing healthy, slimming recipes that follow the rules of Slimming World and Weight Watchers. (Image: Pinch of Nom) Now, the Pinch of Nom book has gone on to sell 36% more copies in a single week than the next biggest cookery book single week sales - which was Jamie's Italy, back in 2005. Pinch of Nom co-founders, Kay and Kate, said: "We have been absolutely blown away by the support for this book from our community, booksellers and everyone who has picked up a copy this week. (Image: Mike English) "We know it can be hard to be inspired in the kitchen if you are trying to lose weight and all we ever wanted to do with Pinch of Nom is to help people create delicious home cooked slimming meals that don't taste bland or boring. "To think that the book is out there being used in kitchens across the UK is incredible and we really want to thank our Pinch of Nom community – this is their book as much as it is ours, every single recipe is tested by them and, ultimately, Pinch of Nom is simply a group of people supporting one another and sharing recipe inspiration." For more information, visit pinchofnom.com