21 November 2019 22:37
Black Friday falls on 29 November this year – but the John Lewis & Partner's official Black Friday sale starts on November 22, at 7am. Ahead of that kick-off, there are already a wealth of early John Lewis Black Friday deals on offer. Right now, for example, you can get a £125 e-gift card when you buy selected electrical products from the high-end department store (this offers ends 4 November, so you'll need to move fast). There are also a huge reductions on fragrance and beauty products, and a whole load of electrical offers on TVs, laptops, headphones and more. One reason why John Lewis' Black Friday deals are so good – aside from the store's leading reputation for quality and customer service – is its Never Knowingly Undersold policy.
The retailer is constantly comparing its prices to those of its competitors and matching them accordingly, even during the John Lewis Black Friday sale. That means you'll be able to shop the best Black Friday and Cyber Monday deals at John Lewis this November, safe in the knowledge that the price won't be beaten elsewhere. It'll be looking to beat this in 2019, with bigger and better John Lewis Black Friday deals than ever before. (And yes, we're expecting fantastic John Lewis Cyber Monday deals in 2019, too.) So when will the John Lewis Black Friday 2019 sale start? And how can you get your hands on the best John Lewis Black Friday deals? The best early Black Friday John Lewis deals No need to wait for Black Friday – there are plenty of offers at John Lewis already... Pre-Black Friday John Lewis deals: shop seasonal offers You can browse the best pre-Black Friday John Lewis deals on everything from electrical items, toys, home and garden products, furniture, clothing and more right now. The John Lewis Black Friday sale starts at 7am on November 22. And we saw decent online offers starting to drop even earlier than this – throughout November, in fact, as we are seeing this year. Instead, more and more retailers like John Lewis have been beginning their unofficial Black Friday and Cyber Monday sales periods earlier and earlier in recent years. Many of these early discounts are decent, too, so although we're still likely to see the very best 2019 John Lewis Black Friday deals on the day itself, we expect that a lot of those discounts won't be dramatically better than some of the the early offers. This year, it falls on December 2, 2019 – and while the John Lewis Cyber Monday sale will start on this date, we're likely to see deals and discounts continue for a number of days afterwards. What will the best John Lewis Black Friday deals be? A good way to predict this year's best John Lewis Black Friday discounts is to take a look at what's happened in previous years. Last year, we saw big price drops (often 20 per cent; sometimes more) in all departments, including electronics, home and kitchenware, sports, clothing, beauty and more. John Lewis doesn't just have a reputation for offering decent Black Friday TV deals – the retailer's huge five-year guarantee makes it a doubly popular destination for people looking for television offers. Recently, the retailer cut the price of Samsung's QLED TVs, and we'd expect to see more discounts on these over Black Friday and Cyber Monday. Over Black Friday 2018, we spotted a £600 discount on the Samsung Q8F 65-inch QLED TV, which dropped the price from £2,699 to £2,099. We definitely expect to see more good Black Friday TV deals at John Lewis in 2019. Today's best John Lewis deals: shop TV offers now John Lewis Black Friday deals on laptops We also expect to see some great Black Friday laptop deals at John Lewis this year. Sure, the retailer doesn't offer as wide a range of brands as some others, but it does cover all skill (and price) levels – you can buy pro models alongside cheaper options just for browsing – and the discounts really aren't bad. Last year, some of the best John Lewis Black Friday laptop deals cut £100 off the price of a 2017 27-inch Apple iMac (Retina) – taking it to £1,849 – and also from a Microsoft Surface Book 2, making it just £1,099. Today's best John Lewis deals: shop tablet and computing offers now John Lewis Black Friday deals on electronics It isn't just televisions and laptops that see big price cuts at John Lewis over Black Friday and Cyber Monday. Headphones, too, are likely to be subject to some good Black Friday discounts at John Lewis again this year. And we're sure to see more SIM-free phone offers – like last year's £170 discount on the Samsung Galaxy S9, which took the price of the 64GB model from £739 to just £569. Today's best John Lewis deals: shop electronics offers now John Lewis Black Friday deals in home and garden Mattresses received generous price cuts at John Lewis over Black Friday and Cyber Monday last year. We'd expect to see more of these this year, but we think we'll see even larger mattress discounts this time – in the region of 35 per cent. Last year there were a lot of 20 per cent Black Friday discounts on sofas, chairs and more at John Lewis. Dyson vacuum cleaners may well receive a discount again this year, as well. Last year some models had their price cut by 10 per cent, and we're looking for similarly good John Lewis offers again in 2019 – not just on Dyson but on Miele models, Kärcher and more. John Lewis Black Friday deals on toys, baby and child essentials Again, we'd expect at least 20 per cent to be cut from the price of many toys at John Lewis for Black Friday and Cyber Monday, as was the case last year. Finally, there were huge John Lewis Black Friday baby deals last year, as well, including a massive £360 saving on the Bugaboo Cameleon3 Atelier Complete Pushchair (taking the price to £599). The most popular John Lewis Black Friday deals last year However, these were the best-selling John Lewis Black Friday deals in 2018... It's no longer on sale, but last year this excellent John Lewis Black Friday deal knocked a cool 35% off the price, taking it well below the £1,000 mark. Last year's is currently still on sale, for just £82.50 (the complimentary services won't be in date, but the luxury products will).View Deal Save £50 - Even though it was only announced in September 2018, the iPhone XS still received a £50 price cut in November last year with this John Lewis Black Friday deal. Prices for the XS currently start from £929, now that it's been superseded by the iPhone 11, but we'd advise holding on for bigger discounts in November.View Deal Save £30 - There was a £30 discount last year on the cheaper Apple iPhone XR too. Prices currently start from £629 at John Lewis, but we predict better discounts over Black Friday and Cyber Monday.View Deal This was one of the most popular John Lewis Black Friday deals. Another popular John Lewis Black Friday deal last year saw 10% cut from the price of selected Dyson vacuum cleaners. Dyson products don't tend to receive huge discounts, but we'd hope to see more like this again this year. Last year John Lewis slashed £100 off the price for Black Friday, and we'd like to see that happen again. We'll be tracking the best John Lewis Black Friday discounts here on this page - so bookmark this article and make sure you check back in November. We spend a lot of time looking at deals: we know a good one when we see it - and we'll tell you which offers to avoid, too. (It's a good idea to bookmark our main Black Friday deals page, too, where you'll get the first look at the biggest offers from other retailers.) That'll help you choose the best John Lewis Black Friday deals when you see them.