20 November 2020 00:36
Lewis Hamilton has lost a three-year trademark battle with a jeweller who has sold 'Hamilton' watches since 1892. Lawyers representing Formula One world champion Hamilton, 35, took action against Swiss group Hamilton International in 2017 after it trademarked the 'Hamilton' name throughout Europe. Trademark ruling bodies concluded Hamilton, who won his seventh title at Sunday's Turkish Grand Prix, had no "natural right" to protect his "common" surname. 44IP, a firm located in Malta and established by the driver to oversee his image rights, claimed Hamilton International registered the name in "bad faith" and to prevent competition. However the watchmaker was able to provide proof that it had sold products bearing the legend of its company name since its establishment in 1892.
The European Union Intellectual Property Office (EUIPO) subsequently refused the request submitted by 44IP for the trademark to be voided.