21 July 2020 04:33
Logic Signs a 7-Figure Exclusive Contract With Twitch — First of Its Kind Grammy-nominated rapper Logic has signed a 7-figure exclusive deal with Twitch. It's the first time Twitch has signed an exclusive deal with a musician and not a game streamer. Logic announced his retirement from the touring scene last week after dropping his final album, No Pressure. The album is produced by No I.D. and will drop on July 24th. "It's been a great decade.
Now it's time to be a great father," Logic wrote on Twitter. As part of the deal, Logic will premiere his new album live on Twitch tomorrow, July 21st, at 8 pm EST. "This is the place where if you want to interact with me, you're doing to do it here," Logic told The Verge. "I'm not going to be on Twitch, having political debates. Logic will stream on Twitch weekly for a set number of hours, giving him a constant presence on the platform.
"I'm not this rapper guy, man," he says. "I'm just a nerd. I love video games. I'm blessed enough to have millions of fans and followers. So it is a great partnership. I'm going to bring new eyes to their service; they're going to bring new money to my bank account, and – I'm just kidding," he says. But Logic isn't kidding, not really. The Twitch deal is worth an undisclosed 7-figure sum. Logic has been an active Twitch user since 2015 or so. He says the big draw to continue on the platform is its moderation features. Twitch chat moderation can be customized to block hate before it seeps in. It's a problem that exists for big stars on social media, where they're often seen less as a person. Logic even admits he carries two phones to separate his business and personal life. He says he has 2,347 unread text messages on his business phone – while his 'wife phone' is up to date. So why is he going to Twitch to perform if he announced his retirement last week? Logic says his retirement is from the obligation. "I announced my retirement from music because it came to a point where I felt forced like I had to do certain things," he says. He's quick not to place the blame on his label, but himself. In a surprising move, Logic has signed exclusively with Twitch, in a contract reportedly worth seven figures. According to The Verge, the soon-to-be-former rapper's partnership with the platform will kick-off on July 21st when he'll debut No Pressure, which is supposedly his final LP. As a big fan of video games, Logic has been on Twitch for several years now, streaming games such as Call of Duty. As part of his exclusivity contract, Logic will stream weekly, for a set number of hours. The rapper sees his channel as the kind of place that people will be able to tune-in to unwind. "I'm not going to be on Twitch, having political debates," Logic said in an interview with The Verge. "I'm going to be on Twitch, helping people after they've had a day of protesting or political debates, unwind and laugh and smile. And if you want to know how I feel about the world, you listen to my music." While Logic's channel sounds like it will be relatively conflict free, the last few weeks have seen a lot of drama surrounding the world of video game streaming. Twitch parted ways with Dr Disrespect last month, in a move that might spur legal action from the streamer. Twitch has not provided a reason for the separation, and Dr Disrespect claims that he does not know the streaming outlet's reason for ending things. Meanwhile, Twitch is one of three outlets supposedly vying to sign Tyler "Ninja" Blevins. Logic's signing clearly shows that Twitch is looking towards the future of the platform. It remains to be seen whether or not Ninja will end up part of that future, but Logic is a major name, and he should help draw newcomers to the service. Super excited to partner with @twitch. Looking forward to hanging with you guys. pic.twitter.com/bR8CMwfjXY — Bobby No Pressure (@Logic301) July 20, 2020 At the very least, Logic's exclusivity contract shows just how big streaming has become over the last few years. It seems all but inevitable that Logic will eventually return to rap, but it's telling that the platform's lure is enough to entice him. Perhaps other celebrities will follow suit in the future! Do you follow Logic on Twitch? What do you think of the rapper's contract with the platform? Let us know in the comments or share your thoughts directly on Twitter at @Marcdachamp to talk all things gaming! Disclosure: ComicBook is owned by CBS Interactive, a division of ViacomCBS.