02 November 2020 06:33

Minogue will be offered opportunities on stations including Magic and Greatest Hits Radio.

Showy yet subtle, Kylie Minogue's Disco sparkles with hope

Instead, many of its sentiments revolve around the universal, from the sugar rush of new love (Magic) to the propulsive, addictive pull of live music and the dance floor (Where Does The DJ Go?and album highlight Dance Floor Darling, which unexpectedly picks up the pace two-thirds of the way in, transforming from a mid-tempo disco number to a glittering, manic frenzy). While both those albums were intensely personal, though, it does feel like there's a bit more distance between Minogue and this latest batch of songs. While there are no songs here as instantly classic as some of Minogue's most enduring hits, like Love at First Sight or Can't Get You Out of My Head, many of the tunes on Disco are growers, revealing more with repeat listens. Nov. 6: Ahead of their induction into the Rock & Roll Hall of Fame, Nine Inch Nails is livestreaming a discussion hosted by journalist David Farrier. The conversation begins streaming at 2 p.m. ET via the band's Facebook page, Twitter account, and YouTube channel.

Kylie Minogue is doing a global livestream show titled "Kylie: Infinite Disco." The 50-minute performance will include tracks from upcoming album Disco, as well as some of her classic tunes. Kylie's commercial radio deal points to the future of music, says Bauer boss The launch on Friday of Disco, Minogue's 15th studio album, is a media moment The launch on Friday of Disco, Minogue's 15th studio album, is a media moment because it points the way to a potential pathway for UK commercial radio, which has taken a financial battering from the pandemic. Bauer Radio, which owns a stable of well-known brands including Kiss, Absolute and Jazz FM, is partnering with Minogue to promote the Australian singer's album across its portfolio. This approach, which could become a new model for album launches, has been planned by Ben Cooper, the man who transformed BBC Radio 1 for the millennial generation by dropping Chris Moyles, revamping the line-up of presenters and making it the world's biggest radio station on YouTube. Instead, he joined the German-owned media business Bauer, which ranks second to UK commercial radio rival Global but reaches 22 million adults a week.

"There is a real opportunity," Cooper says, for "commercial radio to reinvent itself for the next generation". After all, most music fans – from teenagers to old groovers – get their tunes from streaming services these days, don't they It sacrificed personality and originality in order to offer advertisers consistent content, whatever time of day you tuned in. "The commercial industry is brilliant at music formats but it has almost crafted that to perfection at the expense of some of the personality and some of the human connection. As Bauer Radio's group director, content and music, Cooper plans to address this by connecting "the three As": artists, audiences and advertisers. While streaming services are "very good" for providing data and analytics, "radio can really invest in the story of the artist or band and give that first interview, performance or play [of a song]", he says.

Minogue will be offered opportunities on stations including Magic and Greatest Hits Radio. A similar relationship is planned with Sam Smith (whose latest album is Love Goes), in partnership with the Magic, Hits and Kiss stations. Because Bauer operates across Europe, Cooper says it can offer international reach. He sees an ally in the BBC, noting that the new director-general, Tim Davie, worked closely with commercial stations when he was BBC director of radio. If commercial radio is to prosper it should reimagine its old pitch to advertisers, based on outdated audience segments, he says. Stations such as Greatest Hits Radio can champion such artists and provide a "kitchen disco on Saturday evening" that brings together children, parents and grandparents.