27 June 2020 18:34
Today is Black Pound Day (Picture: Swissworld_/Instagram) Today, 27 June 2020, is the first-ever Black Pound Day in the UK. Black Pound Day is the brainchild of Swiss – a member of So Solid Crew. His idea has been to celebrate Black-owned businesses and give the Black community both an emotional and financial boost. His campaign is set to be a monthly event designed to encourage people to buy products or services from those companies in the UK. Inspired by the Black Lives Matter movement following the killing of George Floyd, Swiss decided to empower the Black community to build an economy and cut short the cycle of historical and current trauma.
Black Pound Day was the result of that motivation.' The day is a way, he explained, of repurposing frustration and actively setting out a framework from which the community can rebuild and be rewarded for its hard work. 'Black Pound Day is a real solution-based community-empowering campaign and motivating endeavour that will leave a better infrastructure for the next generation to walk into. 'The community will gain greater knowledge to be able to access and invest in black business. The vision of Black Pound Day is to empower the community to create a new economy which will in turn underpin our long-term financial growth and infrastructure.' In a 2018 report, Sandra Kerr, race equality director of Business in the Community said that 'BAME employees often find they are not able to progress in traditional work environments so may choose to start their own business'. Black businesses aren't things to support just once a month (or just in the wake of the BLM stuff); Black Pound Day seeks to make some noise about the brilliant stuff that the Black community is and always has been doing.
Haringey Council supports 'Black Pound Day' to highlight diverse local businesses Haringey Council is today (Saturday June 27) supporting Black Pound Day – which puts the spotlight on Black-owned businesses in the borough. The town hall says it is the first local authority in the country to support the scheme, designed to encourage spending at Black-owned shops. READ MORE: Haringey to review monuments and street names after Black Lives Matter protests Cllr Joseph Ejiofor, council leader, said: "Black Pound Day is a positive initiative that we are getting behind in Haringey. The council has promoted Black-owned businesses on its social media feeds. Today – June 27 – is the UK's first-ever Black Pound Day. INSPIRED by the Black Lives Matter movement, following the killing of George Floyd, the day is aimed at celebrating Black-owned businesses and to give the Black community both an "emotional" and "financial" boost.
The campaign put forward by Swiss – a member of the So Solid Crew – aims to be a monthly event, to encourage people to buy products or services from those UK companies. "Black Pound Day seeks to make some noise about the brilliant stuff that the Black community is and always has been doing," stated Swiss. With the advent of recent unfortunate events, Swiss said he "could foresee my community plunging into another cycle of historical trauma. I wanted to somehow repurpose that energy into a positive outcome." Black Pound Day was the result of that motivation. "The day is a way of repurposing frustration and actively setting out a framework from which the community can rebuild and be rewarded for its hard work," he explained. "Black Pound Day is a real solution-based community-empowering campaign and motivating endeavour that will leave a better infrastructure for the next generation to walk into." The community will also benefit by "gaining greater knowledge to be able to access and invest in black business," he added. There are "tonnes of Black entrepreneurs out there", according to Swiss, and "you can help them by supporting the movement". "Buy from Black-owned businesses, take a photo of the purchase or business and post on social media using the hashtag #BlackPoundDay, big up your experience on your stories and recommend the business to a friend," suggested Swiss. Today marks the first ever Black Pound Day in the UK. It has been created to encourage shoppers to support black-owned businesses by spending their cash with those types of companies. It's the brainchild of Swiss, former member of So Solid Crew, whose campaign formed following the rise of the Black Lives Matter movement in recent weeks after the death of black American George Floyd. The day of celebration is to empower the black community and to keep up the momentum of the movement. The organisation's website reads: "[Swiss'] idea hopes to underpin our long-term financial growth and infrastructure, empowering and motivating the Black community. "The day is also an opportunity to find out how everyone can support Black businesses over the long-term. So don't forget to share brands that you love, businesses that you can't live without, and make sure to hashtag #BlackPoundDay." Sandra Kerr, race equality director for Business in the Community, in response to the government taking action to support BAME entrepreneurs at the time, said: "BAME employees often find they are not able to progress in traditional work environments so may choose to start their own businesses." Swiss posted to his Instagram page 'five simple things to do on Black Pound Day'. Buy from black-owned businesses Take a picture of the purchase, receipt or business Post and hashtag #BlackPoundDay Share your experience to your social media channels Recommend the business to a friend Shoppers can head to the Black Pound Day website and search for an item they are looking for, where it will then suggest a list of black-owned businesses in your area. Another shared: "The point of #BlackPoundDay isn't to boycott non-black businesses or stop spending there, it is to increase spending and investment at black-owned businesses. It is a day of recognition and appreciation for an under-represented community of businesses."