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19 December 2020 02:42

Or he could demand more money for a promoter aligned with DAZN to organize another Golovkin rematch.

canelo álvarez

"I'm a free agent," Alvarez said in an interview. "I do co-promotions. This time it's with Eddie Hearn." Hearn, who, as the managing director of Matchroom Sport is the biggest beneficiary of DAZN's boxing spending spree, lured Alvarez back to DAZN by matching him with Smith, the World Boxing Council's super-middleweight champion. "If he beats Callum Smith, I'll be doing everything I can to make sure he stays on the platform," Hearn said in an interview. An Alvarez win isn't guaranteed.

‘Canelo’ and ‘Triple G’ Are Boxing, but Not Their Third Bout

Smith is undefeated, with 19 knockouts in 27 wins, and, at 6-foot-3, towers over the 5-foot-8 Alvarez. But a victory would give Alvarez leverage against broadcasters and promoters eager to secure his next fight. Alvarez's free agency could make a third Golovkin bout either less likely or more expensive. He could choose an opponent from another managerial camp, like the winner of next month's title fight between Caleb Plant and Caleb Truax, both managed by the boxing power broker Al Haymon. Or he could demand more money for a promoter aligned with DAZN to organize another Golovkin rematch. But the pandemic complicates that process, too. Alvarez and Golovkin's first bout generated $27.1 million in ticket sales, money that helped finance the fighters' eight-figure guarantees. Without the ability to fill an arena — Saturday's attendance is capped at 12,000 — organizers lose a crucial revenue stream. For his part, Golovkin is pessimistic. "It's not my fault that this fight has not taken place," Golovkin told Agence France-Presse. "It's too early to say, but there is a possibility that this fight might never happen."