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01 November 2019 08:38

Organic beer is the best option for pairing with vegan or plant-based lifestyles.

Charlebois: If you’re a meat lover, hug a vegan.

On Tuesday, the 29th of October 2019, shares of the plant-based meat substitutes producer, Beyond Meat Inc., headquartered in El Segundo, CA, was butchered as much as 20 per cent as investors were hurried on to banking cash following lifting up of a stock sales ban, while mounting worries over the vegan-burger maker's rising expenses alongside increased market competition had added to investors' woes. In point of fact, latest staggering of Beyond Meat shares that had rubbed out more than 20 per cent of its market cap at a single session came forth a day after the world's largest fast-food chain operator, McDonald's had shown interest in plant-based meats and introduced some plant-based food substitutes in some of its stores as a trial run, which in effect ratcheted up the heats further in a highly clogged market of plant-based meat substitutes amid growing health consciousness among the consumers. Besides, followed by the lifting up of a ban on Beyond Meat Inc. stock sales, shares of the vegan-based food producer nosedived as much as 21.30 per cent during pre-market trading to $82.96 per share and continued its course through a downhill slope to wind down Tuesday's (October 29th) market 22.22 per cent lower at $81.99 per share. Nonetheless, adding a cautiously optimistic outlook towards Beyond Meat Inc.'s share price following a havoc-scale sell-off which had witnessed its busiest session since its IPO back in May with almost 27 million shares worth of $2 billion were traded in early afternoon US trading hours, a JPMorgan analyst, Ken Goldman said on Tuesday's (October 29th) Wall St. The annual event (which has become a month) is meant to shine a light on all the benefits of going plant-based, from ethics to health and the environment. Every year, we're seeing growing numbers join in to celebrate veganism as more people make the switch.

If you're still bucking the trend or vegan curious, then here are 8 reasons why you should take the plant-based leap! Animal livestock production not only generates huge amounts of greenhouse gas emissions that drive global warming (more than global transportation combined!), but it also contributes to soil and water contamination and is incredibly resource inefficient. According to world scientists, cutting out meat and dairy is the "single biggest way" to help save the planet in the midst of our climate emergency. Going plant-based is a very healthy choice. According to the EAT-Lancet commission, doubling veggie intake and slashing red meat and dairy consumption would help alleviate global health issues such as obesity, nutritional deficiencies and everyday hunger.

Other studies have also proven that a plant-based diet can provide complete nutrition, prompting even governmental bodies to promote veganism. Meat-laden diets, on the other hand, are more likely to be unsustainable and are associated with ill health and chronic diseases. READ: Plant-Based Food Sources To Get These 6 Nutrients According to PETA, one person going vegan save at least 200 animals each year! By choosing to opt out of meat and any animal derived products, you're no longer contributing to an industry that profits off animals' suffering. Adopting a vegan diet and lifestyle is actually super easy to do.

While some might think of a vegan diet as restrictive, it's quite the opposite! Besides, with the number of food tech startups (and mainstream food manufacturers) hopping on the vegan trend to offer more plant-based meat alternatives from minced pork to chicken strips, beef burger patties, plant milks and even vegan eggs, going plant-based has never been easier. 5) Vegan Food Is So Delicious If you still believe that vegan food is "boring" or "only leaves", then you have really been missing out on some seriously delicious plant-based meals. From vegan-friendly fast food meals like pizza, hotdogs and Hong Kong cart noodles to elevated vegan dining experiences at upmarket hotels to Mediterranean vegan island brunches, the options in the plant-based scene are simply endless. There's even an app to help you find vegan restaurant options.

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And don't forget that plant-based home cooking that lets whole foods and veggies shine for themselves are absolutely yummy too – check out Green Queen recipes for inspiration! 6) Plant-Based Means (Human & Animal) Cruelty-Free So by going vegan, you avoid contributing to human and animal exploitation. Our current global food system is broken – and the meat and dairy industry has a lot to do with it. If people simply ate more plants, then the system would be much more efficient and we could help fight global hunger. For all the aforementioned reasons, going vegan simply feels amazing. You'll feel lighter (mentally especially), healthier and more energised, all the while being able to contribute to global causes such as combating climate change, hunger and protecting animals. November is World Vegan Month, making it the perfect time to raise awareness about vegan food and beverage choices. It's also a good time to remind people of the importance of opting for organic beer when they make their selections. With so many people focusing on vegan lifestyles this month, it's an ideal time to look at how organic beer fits right in. "Anyone can see that there's a major vegan and plant-based movement taking place right now," explains Jai Patel, chief executive officer of NDN BV, Inc. "We're going to see even more about vegan food and beer in November and in the months to come. As many people transition to that lifestyle, it's a good idea to explore new beer options, too." It is a lifestyle seeking to reduce contributions to animal cruelty. Those who follow a vegan lifestyle avoid consuming or using any animal-derived products, as well as animals being used in entertainment when possible. In addition to the millions of people who adhere to a vegan lifestyle, interest in plant-based foods also continues to steadily rise. According to the Plant Based Foods Association, U.S. retail sales of plant-based foods have grown 11% in the last year, and now have a market share value of $4.5 billion. Due to some of the ingredients used, or because of the animal products used during the refining process, many beer and wine options are not vegan. Vegans seek out beer options that match their lifestyle choice, and organic beer makes for a great match. Here are 5 reasons to pair vegan food with organic beer: Organic beer is more environmentally friendly. It's made with ingredients that are grown without chemical fertilizers and pesticides, including barley and hops. When beer is made with organic ingredients the environment is protected from chemical runoff. Organic beer is also thought to be healthier because it's made with better ingredients. Organic beer is the best option for pairing with vegan or plant-based lifestyles. Due to the way it is made, it's a natural fit for people who are more mindful of what they consume. Jai Ho 100% organic beer, for example, pairs well with spicy and savory dishes. Whether having an ethnic meal, such as Indian or Thai, or savory vegan entrées like mushroom stroganoff, baked mac and cheese, or tacos, Jai Ho 100% organic beer makes for perfect pairing. Vegan sushi is another good option for pairing with Jai Ho beer. Opting for a beer that's labeled 100% organic, consumers will be avoiding chemically added sulfites. According to the Alcohol and Tobacco Tax and Trade Bureau, only beer that contains organic ingredients and processing aids with no chemically added sulfites can use the "100% organic" label. Those using just the "organic" label must contain at least 95% organic ingredients, with no chemically added sulfites. "The decision about going organic when it comes to drinking beer is a personal choice," added Patel. "If you're concerned about what you put into your body and how your food choices affect the planet, then some extra money spent on organic beer seems well worth it." Having already caught the attention of many craft beer enthusiasts, it's currently available in numerous cities around the country. It's 100% organic and made with high-quality barley malt, hops and crystal-clear water from the Scandinavian underground. Unfiltered and slow brewed over 49 days, Jai Ho Beer is rated IBU 57, meaning it's less bitter than other IPAs. Friday, Nov. 1 is World Vegan Day. Canada is home to about 470,000 vegans, according to a recent Dalhousie University survey; the number has not increased significantly in recent years. Anyone who has lived a vegan lifestyle will tell you that it is amazingly hard: Beyond not eating animal proteins, a vegan will not purchase, wear or use leather, fur or any animal products. Some people believe that the recent rise of plant-based dieting has prompted vegans to vocalize their lifestyle passion more. Some don't like that; a few even claim to hate vegans. A study released a few years ago suggested that vegans experience discrimination and bias, like ethnic and religious minorities. Over time, Canadians have earned the option of putting meat on the table. Many of our culinary traditions and recipes are based on meat products. Vegans believe we should forfeit the hard-earned privilege of eating animal proteins and go plant-based. Vegans fundamentally believe animals should not be exploited for human consumption. But for 91 per cent of Canadians, meat and cheese, for example, are products they cannot live without. In time, though, perhaps in 100 years, our evolved society might consider the concept of eating animals barbaric. The seemingly endless food recalls we hear about these days are certainly not building a strong case for meat. Whether we like it or not, we owe a lot to vegans. Companies like Beyond Meat and Impossible Foods have deliberately targeted flexitarians, not vegetarians or vegans, with their meat alternatives. Flexitarians are more likely to consider a vegan as a reliable source of information. While vegans need to recognize that the market is becoming more inclusive, meat industry culprits also need to acknowledge and respect the existence of alternatives.