06 October 2020 06:35
A gym has been slammed for creating a workout regiment designed to emulate slavery. The Luton and Dunstable branch of PureGym, in the UK, said "slavery was hard and so is this" in an advertising campaign during Black History Month. The workout, entitled "12 Years of Slave" after the Oscar-winning movie of a similar title, comprised 12 different exercises. It was posted to social media, where it was met with criticism. Members of the gym reacted with outrage and overwhelmingly described it as tone deaf.
PureGym later responded, saying it removed the post "as soon as it was brought to our attention". A file image of PureGym members exercising in the UK. Credit: PA Images via Getty Images Chevron Right Icon More from 7NEWS.com.au oh boy Arsenal incinerated by fans for sacking mascot then splurging $81M The signature of an international star has been overshadowed after Gunnersaurus was declared extinct. "This post was wholly unacceptable, was not approved or endorsed by the company and was removed when it was brought to our attention," it said in a statement. "We take this matter extremely seriously and are urgently investigating how and why this post was made." PureGym is the largest fitness centre operator in the UK based on membership numbers.