20 December 2019 20:50
Sign up to FREE daily email alerts from bristolpost - Daily Subscribe Thank you for subscribing We have more newsletters Show me See our privacy notice Could not subscribe, try again later Invalid Email In recent years it was X Factor stars who took the top spot in the charts at Christmas time, but as the reality show's influence deteriorates it seems another kind of star now fights it out for Christmas number one. Last year, YouTuber LadBaby released a Christmas charity single We Built This City... on Sausage Rolls which went all the way to number one. The cover of Starship's anthem We Built This City was an unlikely contender for Christmas number 1 but it looks as though LadBaby, real name Mark Hoyle, is set to do it again. If he does he will be the first artist to achieve this since The Spice Girls, reports Wales Online.
This year Mark and his wife, LadBabyMum (real name Roxanne), have covered Joan Jett and The Black Hearts I Love Rock and Roll another ode to the hot pastry snack, a sausage roll. The pair have a huge following on Instagram, Facebook and YouTube, and their dedication to foodbank charityTrussell Trust - who receive all the profits from their Christmas charity singles - has encouraged their fans to support them and download the songs in their thousands. But will they be able to make it two Christmas number ones in a row? Who is LadBaby? Mark is originally from Nottinghamshire but now lives in Hemel Hempstead in Hertfordshire with wife Roxanne and their two sons, Phoenix Forest and Kobe Notts, according to NottinghamshireLive.
Before turning to vlogging, Mark worked as a graphic designer in London. He rose to fame in 2016 when Roxanne was pregnant with their first son. He created a blog called LadBaby where he documents his day-to-day life as a dad. His YouTube and Facebook channels mainly feature videos showing life hacks which help him and the family save money. In 2017, one of his videos showing how he used a toolbox as a lunchbox for his son went viral. As of December 2019, his YouTube channel has 766,000 subscribers while his Facebook page has 3.4m likes. On December 14, 2018, the family released 'We Built This City... on Sausage Rolls', with all profits going to food bank network Trussell Trust. (Image: Joseph Raynor/Nottingham Post) The sausage roll-themed track debuted at No.1 in the UK Singles Chart that week, beating Ava Max and Ariana Grande to the UK Christmas No.1. - making LadBaby the first British YouTuber to top the chart. In June 2018, an online vote saw Mark scoop Clas Ohlson's Celebrity Dad of the Year award, beating the likes of Prince William, Rio Ferdinand and Simon Cowell. Nine months later, Roxanne won Clas Ohlson's Celebrity Mum of the Year award, beating the Duchess of Cambridge. Roxanne now also has a sizable following of her own thanks to her page Ladbaby Mum. In November, the couple released their first book 'Parenting for £1... and other budget hacks'. 'I Love Sausage Rolls' was released on December 13 and the parody version of the Joan Jett hit is raising more money for Trussell Trust, with Mark hoping the track will double the number of donations made last year. Its video, which features Roxanne and their sons, has already been viewed more than 5.3million times. If the odds are correct it would mean Nottinghamshire-born Mark would be the first artist to achieve back-to-back UK Christmas No. 1s since the Spice Girls. For the latest news in and around Bristol, visit and bookmark Bristol Live's homepage. You can follow us on Twitter here and on Facebook here and here. You can also join our traffic and travel, crime and parenting Facebook groups. YouTuber and father-of-two Mark Hoyle is the unlikeliest of pop stars. But the social media personality – who blogs under the name LadBaby – has just bagged a Christmas number one single for the second year in a row. The "dad blogger" took the festive top spot with his novelty track I Love Sausage Rolls, a twist on I Love Rock 'n' Roll by Joan Jett, fending off competition from Stormzy, Lewis Capaldi and Dua Lipa. YouTube star Mark Hoyle – aka LadBaby – and his wife Roxanne celebrate their second Christmas number one in a row (OfficialCharts.com/PA) It follows his 2018 Christmas number one hit We Built This City, an ode to sausage rolls based on Starship's 1980s glam-rock song. Hoyle is a social media star who had been able to translate his online success into sales. Hoyle, who is from Nottingham, found fame blogging about his journey from "lad to dad" after the birth of his two sons with wife Roxanne. The 32-year-old, who lives in Hemel Hempstead, launched his YouTube channel in 2016 to document the pitfalls of fatherhood. At the time of his second festive chart success he had more than 750,000 subscribers on his YouTube channel, and 3.9 million followers on Facebook. The Hoyles released a money-saving guide last year called LadBaby: Parenting for £1… And Other Baby Budget Hacks. Last year the vlogger, known for his catchphrase "Yes, mate!", won the Clas Ohlson celebrity dad of the year award, beating the Duke of Cambridge and former One Direction star Liam Payne to the accolade. Proceeds from Hoyle's novelty single go to The Trussell Trust, which supplies food banks.