02 September 2020 20:36
Bring Me The Horizon frontman Oli Sykes has long been pushing back against a world that kept telling him what he couldn't do. 2015 arena-ready anthem 'True Friends' saw him spit venom behind a wicked grin and last year's 'heavy metal' was a furious two-fingered salute to all the people who find joy in criticising his metal band's ambitious, genre-blurring forward momentum. "There will be no peaceful revolution," he promised seven years ago on the visceral snarl of 'Antivist'. And today's he is back with the same fire-starting passion. Despite using anger to fuel their 16-year career, he's never been as furious as he is on 'Obey'.
And he's not the only one. Doncaster's Yungblud has never been afraid to call out the bullshit of the modern world, using his bubblegum punk as the soundtrack to the building of a more inclusive environment. But on 'Obey', he's ready to take to the streets under a storm of crunching guitars and electronic chaos. Taking influence from Rage Against The Machine, Slipknot and Pendulum, 'Obey' is the heaviest track Yungblud has ever dabbled with – but he makes himself right at home. Advertisement "The world doesn't need light-hearted pop music right now – it needs anthems for anger.
Heavy metal mixed with pulsating synths, 'Obey' demands that you question authority. "Obey," Sykes roars sarcastically. "Whatever you do, just don't wake up and smell the corruption." This is Bring Me The Horizon and Yungblud at their inspirational best. "It's not the time to say, 'These days shall pass' and 'Everything will be OK', because it won't fucking be OK unless we fucking do something about it," Sykes said in that NME interview. 'Obey' is an empowering anthem that will make you want stand up and do something about the absolute state of the world.
Two-time-Grammy-nominated band BRING ME THE HORIZON has enlisted fellow Brit Yungblud for its new single "Obey", out now via Columbia Records. The track premiered as Annie Mac's "Hottest Record" on her BBC Radio 1 show earlier today. The official video for the single also premiered today. Directed by BRING ME THE HORIZON frontman Oliver Sykes, the visual was shot in London and stars both Oli and Yungblud who battle each other as robots before an unexpected turn of events occurs. "Obey" is a soaring ode about how, as a society, oppression has been so normalized in our DNA that we can't even see it anymore. Oli says: "We consider ourselves free, but only because the chains are invisible, and we are controlled in ways we don't even want to think about. They tell us how to live with a smile on their face, like shit ain't fucked up, inform us of tragic statistics like it's nothing… it's a weird world." Yungblud adds: "We are being told to conform to a completely outdated idea that we don't relate to or even understand. They teach us to turn against each other and to fight against our differences rather than embrace and celebrate them. But what they don't realize is that to us, to be different is to be free, and a world of fucking love and equality is a world we want to be part of. We will rise above the hate and the diversion. We will fight for the world we want to be a part of. We will not obey." Written by BRING ME THE HORIZON with additional production by Doom and Doom Eternal composer Mick Gordon, "Obey" is the third track lifted from the band's first EP of the "Posthuman" series. It follows the group's first song released during isolation "Parasite Eve", which has over 35 million streams to date. BRING ME THE HORIZON continues to use this time to create and write what is set to be some of its most boundary-crossing, powerful music to date. Photo credit: Haris Nukem Bring Me The Horizon teamed up with YUNGBLUD for a new song, titled "Obey," and holy s*** did they deliver. The artists have been teasing the collaboration for quite some time and earlier this week we got our first look at the collab when both YUNGBLUD and BMTH dropped gnarly bloodied photos. On Wednesday (September 2), the explosive new project was officially released and it's literally the perfect song to scream and let out some of that excess energy you have from sitting around the house all day. The pair sing in the chorus: "Obey / We hope you have a lovely day / Obey / You don't want us to come out and play, away na-na / There's nothing to see here / It's under control / You're only gambling with your soul / Obey / Whatever you do / Just don't wake up and smell the corruption." "We are being told to conform to a completely outdated idea that we don't relate to or even understand," YUNGBLUD said of the song's theme. "They teach us to turn against each other and to fight against our differences rather than embrace and celebrate them. They try to keep us divided because it makes us weaker. Robots follow robots, because they feel nothing at all." Oli Sykes also explained: "We consider ourselves free but only because the chains are invisible, and we are controlled in ways we don't even want to think about. They tell us how to live with a smile on their face, like s*** ain't f***** up, inform us of tragic statistics like it's nothing… it's a weird world." "Obey" is part of BMTH's four-part album, Post Human. Photos: Getty Images Bring Me the Horizon has released a new song, "Obey," featuring fellow British rocker Yungblud. The single arrives with a vintage monster-movie music video, featuring Yungblud and BMTH frontman Oli Sykes duking it out inside of giant robots, Neon Genesis Evangelion-style. Although "Obey" is a battle-ready anthem with plenty of guttural screaming from its two leads, the music video takes a less antagonistic route in how the two robots end up settling their differences. In an interview with BBC Radio 1, Sykes described the song as a "banger" and said it was one of the fastest Bring Me the Horizon songs to ever be created, coming together in around two days. "We consider ourselves free, but only because the chains are invisible, and we are controlled in ways we don't even want to think about," Sykes said of the song's themes. "They tell us how to live with a smile on their face, like shit ain't fucked up, inform us of tragic statistics like it's nothing… it's a weird world." Yungblud added that when he received the instrumentals for "Obey," he was in Los Angeles at the time, watching and supporting the ongoing Black Lives Matter protests, which partially inspired the song's themes.