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11 October 2019 08:52

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Dyson scraps plans for electric car

Dyson, the technology company best known for its vacuum cleaners, has scrapped a project to build electric cars. The firm, headed by British inventor Sir James Dyson, said its engineers had developed a "fantastic electric car" but that it would not hit the roads because it was not "commercially viable". In an email sent to all employees, Sir James said the company had unsuccessfully tried to find a buyer for the project. Dyson had planned to invest more than £2bn in developing a "radical and different" electric vehicle, a project it launched in 2016. Half of the funds would go towards building the car, half towards developing electric batteries.

In October 2018 Dyson revealed plans to build the car at a new plant in Singapore. The rest of the funds intended for the electric car project would still be spent on developing other products, including its battery technology, Dyson said. The assistant managing director of Singapore's Economic Development Board Tan Kong Hwee said the country would still play a significant role in Dyson's growth plans. "As Dyson's decision not to pursue the electric vehicle business was taken at an early stage, the disruption to its operations and workforce in Singapore will be minimal," he said. But in an email on Thursday, Sir James revealed that Dyson was closing electric car facilities both in the UK and Singapore.

"This is not a product failure, or a failure of the team, for whom this news will be hard to hear and digest," Sir James wrote. But, he said: "We have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable. "The Dyson automotive team has developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies." Sir James said Dyson would continue to work on the battery technology, which was used in the car. "Our battery will benefit Dyson in a profound way and take us in exciting new directions." London (CNN Business) Dyson has abandoned plans to build electric cars, saying its $3 billion project--aimed at taking on the biggest names in the automotive industry--is not commercially viable. "Though we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable," James Dyson, the company's billionaire founder, wrote in a note to employees.

Tesla TSLA Dyson announced in 2017 that his company was joining the global race to electric vehicles that pits the biggest established carmakers against specialists such as A year ago, the company said that it was planning to build the cars at a new factory in Singapore that would have been operational by 2020. Dyson has cancelled its plans to build an electric car. The company had built a "fantastic" vehicle, founder James Dyson wrote in an email, but the £2.5bn project is not "commercially viable". The electric car division employs more than 500 people, and Sir James said the company would try to find them positions on other projects. The company had already invested vast amounts of money into the project, including building testing tracks in the UK that were already in use.

Dyson's electric vehicle was announced in 2017 and the cars were expected to be completed next year. March 19 2018 Getty 11/25 A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore Getty 12/25 A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore Getty 13/25 Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty 14/25 Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty 15/25 The giant human-like robot bears a striking resemblance to the military robots starring in the movie 'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Jung Yeon-Je/AFP/Getty 16/25 Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty 17/25 Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi Rex 18/25 Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session Rex 19/25 A test line of a new energy suspension railway resembling the giant panda is seen in Chengdu, Sichuan Province, China Reuters 20/25 A test line of a new energy suspension railway, resembling a giant panda, is seen in Chengdu, Sichuan Province, China Reuters 21/25 A concept car by Trumpchi from GAC Group is shown at the International Automobile Exhibition in Guangzhou, China Rex 22/25 A Mirai fuel cell vehicle by Toyota is displayed at the International Automobile Exhibition in Guangzhou, China Reuters 23/25 A visitor tries a Nissan VR experience at the International Automobile Exhibition in Guangzhou, China Reuters 24/25 A man looks at an exhibit entitled 'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Getty 25/25 A new Israeli Da-Vinci unmanned aerial vehicle manufactured by Elbit Systems is displayed during the 4th International conference on Home Land Security and Cyber in the Israeli coastal city of Tel Aviv Getty 1/25 Google turns 21 Google celebrates its 21st birthday on September 27. March 19 2018 Getty 11/25 A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore Getty 12/25 A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore Getty 13/25 Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty 14/25 Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty 15/25 The giant human-like robot bears a striking resemblance to the military robots starring in the movie 'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Jung Yeon-Je/AFP/Getty 16/25 Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty 17/25 Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi Rex 18/25 Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session Rex 19/25 A test line of a new energy suspension railway resembling the giant panda is seen in Chengdu, Sichuan Province, China Reuters 20/25 A test line of a new energy suspension railway, resembling a giant panda, is seen in Chengdu, Sichuan Province, China Reuters 21/25 A concept car by Trumpchi from GAC Group is shown at the International Automobile Exhibition in Guangzhou, China Rex 22/25 A Mirai fuel cell vehicle by Toyota is displayed at the International Automobile Exhibition in Guangzhou, China Reuters 23/25 A visitor tries a Nissan VR experience at the International Automobile Exhibition in Guangzhou, China Reuters 24/25 A man looks at an exhibit entitled 'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Getty 25/25 A new Israeli Da-Vinci unmanned aerial vehicle manufactured by Elbit Systems is displayed during the 4th International conference on Home Land Security and Cyber in the Israeli coastal city of Tel Aviv Getty "We have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable," he wrote in an email by the BBC. "The Dyson automotive team has developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies." The company had tried and failed to find a buyer for the project, Sir James said. The battery technology developed by the car would go on to help other projects, he wrote.

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Dyson had also developed other technologies – "sensing technologies, vision systems, robotics, machine learning, and AI" – which Sir James said"offer us significant opportunities which we must grab with both hands". "Our battery will benefit Dyson in a profound way and take us in exciting new directions," he claimed in the email. Almost exactly a year ago, Dyson caused controversy when it announced that the car would be built in Singapore, despite Sir James' very public backing of Brexit. Sir James Dyson has announced a project to build electric cars has been scrapped. The inventor, best known for his vacuum cleaners, said engineers had developed a "fantastic electric car", but it was not commercially viable. Designer and company founder James Dyson In an email to workers, Sir James said the company had unsuccessfully tried to find a buyer for the project, launched in 2017. Sir James said the achievements of the engineering team had been "immense", given the enormity and complexity of the project. He said: "The Dyson Automotive team has developed a fantastic car. "However, though we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable. He said moves were under way to quickly find alternative roles within Dyson for as many of the hundreds of employees on the project as possible. Sir James said: "In summary, our investment appetite is undiminished and we will continue to deepen our roots in both the UK and Singapore."