19 May 2020 20:41

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Joe Rogan Signs Exclusive Podcast Deal With Spotify

Click here to read the full article. "The Joe Rogan Experience," one of podcasting's longest-running and most popular shows, will be launching on Spotify exclusively this year. The Rogan-hosted comedy talk-show series will debut on Spotify on Sept. 1, 2020, on a nonexclusive basis — before becoming exclusive to the platform later later in 2020 under the multiyear licensing deal. More from Variety With Rogan, Spotify has landed one of the podcasting biz's whales.

It currently ranks as the No. 2 most popular show on Apple Podcasts (after Barstool Sports' "Call Her Daddy"), per Podcast Insights. A source familiar with the deal said Rogan became sold on Spotify's ability to build his audience worldwide, after initially resisting distributing the podcast on the platform because he saw it as primarily a music service. In addition to the podcast, JRE also produces corresponding video episodes, which will also be available on Spotify as in-app "vodcasts." Rogan announced the deal on social media Tuesday, touting Spotify as "the largest audio platform in the world." "The podcast is moving to @spotify!" he wrote on Instagram. "It will remain FREE, and it will be the exact same show. It's just a licensing deal, so Spotify won't have any creative control over the show.

They want me to just continue doing it the way I'm doing it right now." Rogan said there will still be clips from the show shared on YouTube "but full versions of the show will only be on Spotify after the end of the year. I'm excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!" Since its launch in 2009, "The Joe Rogan Experience" has built a large, loyal and engaged fanbase tuning in to hear his discussions with a range of guests, including comedians, actors, musicians, MMA fighters, authors, artists and more. Under the distribution deal with Spotify, "The Joe Rogan Experience" will be available to Spotify's 286 million active monthly users free with ads (and without ads for premium subscribers). According to Spotify, "The Joe Rogan Experience" has long been the most-searched-for podcast on its service. The addition of "JRE" stands to accelerate Spotify's long-range podcast ambitions, which has included acquisitions of Gimlet Media, Bill Simmons' The Ringer and Anchor.

Rogan, a stand-up comedian and actor, was previously best known for hosting NBC reality competition show "Fear Factor" in the early 2000s (which he reprised in 2011-12). The Boston native also appeared in NBC sitcom "NewsRadio." Currently, he has two stand-up specials on Netflix: 2018's "Strange Times" and 2016's "Triggered." Rogan is repped by Chandra Keyes and Jeff Sussman at Jeff Sussman Management, Matt Lichtenberg at Level Four Business Management, and attorney Seth Horwitz at Schreck Rose Dapello Adams Berlin & Dunham. Best of Variety Sign up for Variety's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram. Podcasting juggernaut Joe Rogan is taking his talents exclusively to Spotify.

Rogan announced the move on Twitter on Tuesday, saying his podcast, "The Joe Rogan Experience," will hit Spotify on September 1, before being exclusively available on the streaming service by the end of 2020. Ironically, the deal comes after Rogan explained why his show — which generates about 190 million downloads each month — is not available on Spotify. "We're not on Spotify, and the reason why we're not on it is because it didn't make any sense. They were like 'We want to put you on it, it's gonna be great for you.' And I was like, how is it great? You guys are gonna make money," Rogan said in 2018.

"You guys are making money and you don't give us any." Spotify's deal with Rogan comes as the streaming heavyweight has been looking to beef up its podcasting efforts in recent years. Just a few months earlier, Spotify acquired Bill Simmons' sports and pop culture site The Ringer, primarily to tap into the company's podcast network. The service, which has 130 million paying customers worldwide, has been aiming for high-profile podcasts that will continue to drive subscriber additions. "We need to give [listeners] a reason to think of Spotify when it comes to podcasts," one company employee familiar with their podcasting strategy told TheWrap last October. "And having shows they want and can't find anywhere else is only going to help us gain more [users]." Signing Rogan is certainly a coup for Spotify, with "The Joe Rogan Experience" routinely situated at the top of Apple's podcasting rankings. Rogan's podcast is also a cash cow, bringing in $30 million last year, according to Forbes, easily making him the top earner in the podcasting world. Read original story Joe Rogan Signs Exclusive Podcast Deal With Spotify At TheWrap Michael Reaves/Getty Images Spotify has inked an exclusive deal with Joe Rogan and his "The Joe Rogan Experience" podcast series, sending shares surging as much as 11% higher on Tuesday. The streaming company announced it has secured Joe Rogan's entire podcast library, dating back 11 years. The JRE podcast is set to hit Spotify on September 1, and will become exclusive to Spotify later this year. Visit the Business Insider homepage for more stories. Spotify announced Tuesday that it has inked an exclusive deal with Joe Rogan and his podcast series, "The Joe Rogan Experience." The news sent Spotify shares surging higher, up as much as 11% to $179.42 in afternoon trading. The Joe Rogan podcast and its 11-year library of content will debut on Spotify on September 1, and the library will become exclusive to Spotify later this year. Rogan has held out on sharing his podcast on the Spotify platform, and has instead opted for other streaming platforms for his audio and video program, including YouTube and Apple Podcasts. Read more: GOLDMAN SACHS: Buy these 21 cheap under-the-radar stocks that offer market-beating growth potential right now Rogan revealed in a podcast last year that his show had reached upward of 190 million downloads a month. Spotify reported a surge in subscriber growth last month as the company saw increased listening activity due to the coronavirus pandemic. Shares of Spotify popped more than 10% on Tuesday after comedian Joe Rogan announced his podcast is moving exclusively to the streaming platform. The terms of the deal were not disclosed. Rogan's show, The Joe Rogan Experience, launched more than a decade ago and has built a massive and loyal following. It's one of the most popular podcasts, ranking at the top of the charts on major podcasting services from Apple and Google. It's the same podcast where Tesla CEO Elon Musk infamously smoked marijuana in 2018, causing concern for investors. Spotify has spent the last year strengthening its podcast streaming library. The company said in early February it was acquiring the sports and entertainment news company The Ringer. Last year, it acquired Gimlet Media and Anchor for a total of about $340 million. It also bought Parcast for about $55 million. After it announced The Ringer deal, Spotify CEO Daniel Ek told investors the company would continue to invest in the podcast space and sees the format as a path for growth at the company, which has to pay most of its revenue back to the music labels it licenses music from. Subscribe to CNBC on YouTube. Spotify Technology SA SPOT, +8.35% announced Tuesday that it was bringing the 'Joe Rogan Experience" podcast to its service in an exclusive multi-year licensing deal. "The talk series has long been the most-searched-for podcast on Spotify and is the leading show on practically every other podcasting platform," the company said in a release. The "Joe Rogan Experience" began in 2009 and features Rogan, a stand-up comic, discussing a variety of topics. The podcast will debut on Spotify on Sept. 1, 2020 and become exclusive to the platform later this year. Spotify shares are up 9.5% in Tuesday trading. They've gained 23% over the past three months as the S&P 500 SPX, -1.04% has fallen 13%.