16 December 2019 12:34

Time to throw that Elf up on his Shelf till next year.


It's nearly Christmas and the cheeky Elf on the Shelf has been wreaking havoc in family homes across the nation. According to Birmingham Mail, the Elf is sent by Santa to keep on eye on children and make sure that they're on their best behaviour. Towards the end of the festive season, parents can lose some of their creative flair and struggle to come up with weird and funny situations to put the elf in. However, there's a new and simple idea perfect for parents who are in a rush or have misplaced the elf and all that's needed is YouTube and a television. The video is an hour long, meaning you can set it up before your kids wake up and it can entertain them while they eat breakfast.


The YouTube videos have already gained thousands of views from parents eager to impress their kids. NEW YORK--(BUSINESS WIRE)--Republic Records today, in partnership with e.l.f. Cosmetics, announced the release of the music video for the hit song "Eyes. (e.l.f.)" by GRAMMY ® Award-winning producer iLL Wayno, as the make-up brand continues expanding its musical footprint to celebrate inclusivity and comradery in beauty. e.l.f. originally created the music to amplify its core DNA – e.l.f. is for every eye, lip and face. They launched the song in October as part of the #EyesLipsFace TikTok challenge, which quickly became the biggest branded TikTok campaign in history: people created over 2.8 million videos, including celebrities like Ellen DeGeneres, Terry Crews, beauty influencer James Charles and more.


"A ground-breaking TikTok campaign, a viral chart topping song, and now the release of a music video in partnership with Republic Records is an illustration of our ability to break the rules of beauty." To create the music and the TikTok challenge, e.l.f. tapped Brooklyn creative agency Movers+Shakers, alongside iLL Wayno and Holla FyeSixWun. And now, with the help of Republic, the contagious song and its themes of inclusivity and e.l.f.-expression will have even more opportunity to take the world by storm. GRAMMY Award-winning and nominated iLL Wayno is a producer, composer, musician, songwriter, artist and musical prodigy. After millions made TikTok videos using their music, now Holla and Wayno star in the official "Eyes. A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Sabbath, Florence + the Machine, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Julia Michaels, Kid Cudi, Liam Payne, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift and more. Not the kind of weariness that a nap or a good night's sleep or even a good week's sleep can fix, either — this is the bone-deep, impenetrable exhaustion that comes from trying to give your kids the absolute best upbringing you can think of.

So I did what any exhausted, worried, and emotionally vulnerable mother would do: I bought the full Elf on the Shelf kit, complete with a storybook and birth certificate (no idea why that was included, but one doesn't question Toy Makers in times of crisis). If you're in my shoes, past or present, let me share some wisdom I've learned over the past two years of haphazard Elf Advents … because y'all, it doesn't have to be Pinterest-perfect to delight your kids. So without further ado, here are 9 Elf on the Shelf hacks to get you through the next 9 nights. Add a note from the Elf detailing his midnight tumble when he was simply trying to make sure the kids were all sleeping peacefully, and voila. Just use some basic kitchen string to create a zipline from ceiling fan to ceiling fan (after you make sure said fans are turned off by their chains to avoid any Elven tragedies) and move the elf along it for several nights. Wrap your Elf's leg up in some white duct tape marked with sharpie scribbles and leave an Elven note for the kids explaining that your Elf broke his leg in the course of his adventures off the Shelf. If you're really desperate, you can add a doctor's note about mandatory bed rest for the next 3 days and get yourself right out of Elf duty till his magical Christmas disappearing act. Since the flu seems to be particularly virulent this year (based on the 17 kids from my daughter's junior high who were out with confirmed flu cases yesterday alone), here's a good way to reinforce hygiene habits: give your Elf a paper-towel doctor's mask and have him poised over a tiny bowl of water with the soap standing nearby. This one is great if you've got kids who struggle with the whole "cover your mouth with your elbow when you sneeze/cough" and "wash your hands often — WITH SOAP!" things. Rather than run to the store to replace the chocolate the next morning, I just blamed the Elf. No, seriously — I laid him face-up amidst the pile of Hershey's kisses wrappers, smeared a little chocolate on his face, and made sure the doors to the Advent calendar were all hanging open for dramatic effect. This is your salvation when you hit the inevitable Christmas Eve present-wrapping wall — instead of staring blankly at the unwrapped pile of presents for a solid half-hour, just throw some random strips of wrapping paper on them, pile them haphazardly a little bit apart from the wrapped gifts, and position your Elf in the center of a present-unwrapping melee. Extra points for scotch tape hanging from his little Elf hands! Time to throw that Elf up on his Shelf till next year.